- Cerner and NextGen Healthcare have recently made efforts to further expand their health IT solution offerings beyond EHR systems.
EHR vendor NextGen Healthcare recently announced it is rebranding with a new logo following years of acquisitions that have increased the company’s health IT product offerings to include data analytics and mobile health solutions.
The company will adopt a new logo to signify its commitment to advancing the field of healthcare technology for improved patient outcomes and quality of care at lower costs, the EHR company stated in a press release.
“As we continue investing in the capabilities needed to further drive our clients’ success, we recognize the importance of bringing our brands together as a way to simply reflect our evolution as an organization,” said NextGen Healthcare President and CEO Rusty Frantz.
“As our solution portfolio continues to grow, both organically and through acquisitions, we are excited to deliver a meaningful brand architecture and visual identity that best represents our broader portfolio, as well as the new NextGen Healthcare,” he continued.
Frantz presented NextGen’s new identity at a February 28 town hall meeting to nearly 3,000 employees across 10 US cities, as well as Bangalore, India.
NextGen will now focus on four key areas including EHR systems, data analytics for population health management, mobile health, and financial solutions.
“Our strategy is to deliver the breadth of an increasingly broadening solution to our clients,” Frantz told EHRIntelligence.com at HIMSS18. “This is an organization that has been built through acquisition, but if your strategy is to deliver a consolidated solution that has workflows and values across the entire solution, then having it look like a constellation of brands is confusing to the client.”
The EHR company's evolving solution set is tailored to meet the specific needs of ambulatory and specialty care providers in practices of all sizes.
“Making a great brand architecture doesn’t create a consolidated solution on its own, but we’re in the process of doing both,” said Frantz. “So we wanted our brand to reflect that.”
NextGen’s recent acquisitions include a $30 million deal to acquire cloud-based mobile solutions provider Entrada in April 2017. Entrada’s mobile apps are capable of integrating across multiple clinical platforms and EHR systems.
“We’re excited about the ability to bring in new capabilities from the outside, and we’re also excited to be investing in organic development as well,” Frantz said. “If you just acquire and you never integrate, then you just look like a collection of toys.”
Previous NextGen acquisitions include web-based cloud-computing software developer HealthFusion, which specialized in meeting the needs of physicians, hospitals, and medical billing services. NextGen acquired the software developer for $165 million in 2015.
“If you’ve got pop health analytics and the insights that come out of that don’t show up in a way that makes taking action on those easy — if I know I have a gap in care to close but it doesn’t show up in my practice management system, it’s not scheduled, it doesn’t show up in the EHR, that gap will never get closed,” explained Frantz.
Cerner collaborates with Salesforce for patient, provider engagement solution
Cerner will expand its health IT solution offerings through a collaboration with customer relationship management provider Salesforce in an effort to improve patient and provider engagement.
The Salesforce Health Cloud and Marketing Cloud solutions will be integrated into Cerner’s population health management platform, HealtheIntent.
“We are entering the next phase of health care delivery transformation,” said Cerner President Zane Burke. “This collaboration with Salesforce will bring game-changing solutions to consumers, allowing them to participate in their physician’s decision-making and engage in their own health and care.”
“We have digitized EHRs and are now aggregating and enriching this data for clinical and engagement insights through applied intelligence,” continued Burke. “The next phase of the process is to modernize the way our industry personalizes and interacts with people in their communities.”
Salesforce Health Cloud will enable healthcare organizations to collaborate more efficiently and better understand the needs of their patients for improved communication between providers, care teams, and their patients.
“The power of these combined technologies will support an improved consumer experience and enhanced clinician communication, as well as materially advance the quality of care while reducing the total cost,” Burke stated.
The solution includes omni-channel capabilities incorporating email, text, instant messaging, videos, patient portals, and other means of communication with care management programs. The solution will also help to personalize and enhance the value of call centers, practice management, patient financial services, and other service operations.