- In order for current EHR technology and services to manage the health of population, they need to be able to scale and have the capacity to analyze large amounts of patient data. The latest to wed its EHR platform with healthcare analytics is Greenway Medical Technology, which has struck a strategic agreement with the analytics firm Inovalon.
Per the announcement, Greenways PrimeSUITE EHR platform will gain access to Inovalon’s Medical Outcomes Research for Efficiency and Effectiveness Registry (MORE2 Registry) and applied analytics around gaps in care, quality, utilization, and disease status accuracy with the potential to improve clinical and quality outcomes and financial performance.
This is the second such move made by Inovalon. Back in September, the analytics firm entered into a strategic agreement with EHR vendor Allscripts. In an interview with EHRIntelligence.com about the partnership, Inovalon President and CEO Keith Dunleavy indicated that it was the first of many.
“There aren’t that many companies out there that can do advanced health care analytics on a massive scale and so, you will see us do a number of these in the months to come,” he explained. “And Allscripts is a great partner with a great infrastructure that makes this very meaningful to their providers and has been a great partner with us. But you will see more of them like this coming from us.”
It stands to reason that Greenway’s solution presented the same kind of opportunity for Inovalon. Likewise, this second move further proves the point that healthcare analytics is the next battleground for EHR companies to square off against each other.
In a public statement, the Greenway VP of Business Development Jared Lisenby alluded to that reality in describing the partnership as a part of the company’s commitment “to providing the industry’s most powerful, flexible and adaptable electronic health record and practice management tools to support the evolving and unique needs of a wide range of healthcare providers.”
According to Dunleavy, this integration of EHR and analytics is necessitated by the shift to accountable care and quality reporting. An EHR system alone is incapable of delivering those kinds of results. Strategic partnerships such as these are the necessary steps toward transforming a basic EHR platform into a rich tool for management populations.
“What we are asked to do by our client base and by the healthcare system at large is help to have higher yields of improvement with better quality improvement, better financial performance, better utilization improvements in a more efficient and less disruptive way with the healthcare environment,” he continued. “The combination of our analytics and interconnection with that EMR system allows for us to better support their providers and the payers that work together with those providers.”
With two of the top EHR companies now working with a leading analytics firm, it shouldn’t be long before others follow suit.