Electronic Health Records

Effective Consumer Engagement Strategies

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Sponsored by: Cerner

Health care is quickly becoming a value-driven industry, and not just because of regulatory and reimbursement changes that stress the delivery of lower-cost, higher-quality care. Consumer expectations are also evolving rapidly, spurred by increasing out-of-pocket financial responsibilities and a greater reliance on convenient, accessible technologies that have permeated all aspects of life.

For health care providers, the dual pressures of reimbursement reform and changing consumer behavior patterns require a new approach to engaging and collaborating with people. Download this white paper and learn more about architecting an effective consumer engagement strategy using personalization, and how you can use technology to create a consumer-centric ecosystem, including patient portals, longitudinal care plans, video visits and more.

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